Immerse into Peruvian Culture and the Ancient language of Quechua.

“Quechua” informs others about Peruvian culture through its history and community, while also teaching Quechua vocabulary in a simple and effective manner. It engages users through both print and digital platforms, as seen by the printed publication, social media presence, and mobile application, all which are easily accessible.

Format: 8" x 8"

My main goal was to create a publication that would speak about my identity, specifically my indigenous Peruvian roots. In doing so, I decided to focus on Peru's native language "Quechua" and provide the readers with more information on its origin and implementation, while also raising awareness on its value with the purpose of preventing its extinction.

In addition, I wanted to offer a more interactive experience by integrating some basic vocabulary into the publication, and also creating a language learning application that users can download to delve even deeper into Quechua. Not only are readers able to learn more about the beauty of this language and the Quechua-speaking community, but also learn how to speak it.

Creating this publication was very enriching and eye-opening to me as I was able to learn so much more about my culture and how the fascinating language of Quechua came to be and all its influences. Additionally, it sparked my love for editorial design, as my professor helped me navigate through all the ins and outs of typographical layouts and how to best implement them.

While text is a critical part of the publication, I also wanted to draw attention to the series of pictures I selected that feature the amazing Quechua-speaking people in the Andes of Peru. Those colorful, captivating, and powerful images are crucial in the publication's narrative and speak loudly about the community and Peruvian culture as a whole.

This project allowed me to learn so much more about Quechua and my culture, as well as the technicalities revolving editorial design. It gives me great joy to be able to share parts of my identity and home, and provide readers with a more open-minded and different outlook on the world.

Even though I'm happy with the whole concept, design execution and value I was able to convey, I believe there's still some room for improvement in regards to the design, where I could be more experimental with the text placement and overall layout.

Year

2021

Scope

Branding

Editorial Design

Graphic Design

Software

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

The publication features a variety of articles, basic Quechua vocabulary, and common phrases used by the Quechua-Speaking community. Those articles detail the origin of the language, its history, the role it plays in today's society and the indigenous Peruvian people, and more. In such, I've used hierarchy and different variations of text color and weights to make important pieces of information stand out and help guide the reader through the articles.

As part of the publication's marketing strategy, it was crucial to establish a Social Media presence, as shown in the screens below. While social media platforms would be primarily used for commercial purposes, I also aim to raise awareness on the risk that Quechua poses on extinction, interact with users by teaching them the language, and educate them on its origin and the fascinating history of Peru.

In addition, I designed some mockups of a Language Learning application that users can download and use to learn and practice Quechua with ease. By creating this platform, I aim to enhance the readers' experience by allowing them to further explore the language, and if interested, have the opportunity to learn it at their own pace.

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