Immerse into Peruvian Culture and the Ancient language of Quechua.

“Quechua” informs others about Peruvian culture through its history and community, while also teaching Quechua vocabulary in a simple and effective manner. It engages users through both print and digital platforms, as seen by the printed publication, social media presence, and mobile application, all which are easily accessible.
Format: 8" x 8"
Year
2021
Scope
Branding
Editorial Design
Graphic Design
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

The publication features a variety of articles, basic Quechua vocabulary, and common phrases used by the Quechua-Speaking community. Those articles detail the origin of the language, its history, the role it plays in today's society and the indigenous Peruvian people, and more. In such, I've used hierarchy and different variations of text color and weights to make important pieces of information stand out and help guide the reader through the articles.

As part of the publication's marketing strategy, it was crucial to establish a Social Media presence, as shown in the screens below. While social media platforms would be primarily used for commercial purposes, I also aim to raise awareness on the risk that Quechua poses on extinction, interact with users by teaching them the language, and educate them on its origin and the fascinating history of Peru.

In addition, I designed some mockups of a Language Learning application that users can download and use to learn and practice Quechua with ease. By creating this platform, I aim to enhance the readers' experience by allowing them to further explore the language, and if interested, have the opportunity to learn it at their own pace.









