Iron Agave:
Tex-Mex fusion in the heart of Binghamton, NY
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Iron Agave is a Tex-Mex fusion restaurant and bar located in downtown Binghamton, New York, that offers delicious food, drinks, an energetic environment, and fun experiences for all.
As a Social Media client, I work and collaborate with them in the creation of social media graphics, flyers, marketing strategies, event planning, graphic design projects, and more.
Year
2023-2025
Scope
Branding
Graphic Design
Marketing & Advertising
Editorial Design
Social Media
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Print & Digital Assets
As part of the restaurant's marketing and internal branding efforts, I have developed a series of flyers, banners, menus and more that feature their food & drink offerings, specials, fun events, and overall look and feel. The biggest and most important project I've worked on for them was their Menu Design (top right), where I was able to bring my client's vision to life, enhance my editorial and typographical skills, and delve deeper into Adobe InDesign.
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Social Media Marketing
I started collaboratively working on Iron Agave's Social Media Marketing in 2023, where my responsibilities included the creation of social media graphics, graphic design projects, and capturing content. As I continued to expand their branding through graphics and develop marketing materials, I took on the role of Account Manager, where I oversee their month-to-month marketing strategy, sales, graphics creation, reputation management, advertising campaigns, and graphic design projects.
Their social media presence and overall engagement & reach has been increasing significantly and driving more traffic into their pages, and consequently more customers into the restaurant. See some examples of graphics I've designed below!
Tequila Society Passport
Iron Agave established a "Triple Cities Tequila Society," where Tequila enthusiasts can meet, learn more about the liquor, and enjoy a series of perks including a complimentary Tequila & Mezcal Passport. The goal of this passport is to allow members to document their Tequila journey, take notes, taste a wide variety of high-end and rare Tequilas & Mezcals, and ultimately broaden their palette and provide them with a rewarding & enjoyable experience.
My vision for the passport's design was to mimic the look and feel of a traditional passport, convey the idea of a journey, showcase all the different options in a clean and concise manner, allow users to easily track their progress, and last but not least, to visually incorporate Tequila's place of origin, Mexico through passport stamps.
Photography
The pictures shown below were taken with a professional camera in a light box setting and then edited in Adobe Photoshop. Capturing these images enabled me to put in practice the technical skills I acquired through my Photography minor studies and develop them even further. I had a very pleasant experience carrying out this photoshoot and overall being able to express myself creatively through this medium as well.
