
A Women’s Organization that empowers & supports women globally.
“For Her” is a Women’s Organization that aims to fight for Women’s rights, tackling gender discrimination and inequality. The tones of green incorporated into its visual identity were inspired by the Reproductive Rights Movement in Argentina (2020), where they used green to represent Nature, Growth, and Life. By implementing such, I want to honor their bravery & success in legalizing abortion nationwide and inspiring others in taking action to fight for their beliefs and rights all around the world.
Year
2022
Scope
Branding
Graphic Design
Software
Adobe Illustrator
Adobe Photoshop

As part of the brand identity, I designed business cards and a series of posters that convey the organization's mission, core values, and aspirations. The icon embodies the main principles of Passion, Progress and Importance, which are visually represented through the symbols displayed below. Additionally, the female gender symbol is incorporated and unites all elements as one.




