A Women’s Organization that empowers & supports women globally.
YEAR
2022
SCOPE
Branding
Product Design
SOFTWARE
Adobe Illustrator
Adobe Photoshop
“For Her” is a Women’s Organization that aims to fight for Women’s rights, tackling gender discrimination and inequality. The tones of green incorporated into its visual identity were inspired by the Reproductive Rights Movement in Argentina (2020), where they used green to represent Nature, Growth, and Life. By implementing such, I want to honor their bravery & success in legalizing abortion nationwide and inspiring others in taking action to fight for their beliefs and rights all around the world.
I self-initiated this project to honor and empower all women, showing how we can fight for justice if we stick together and put all our passion, devotion, and strength forward. I hope this can inspire others and encourage further actions to positively impact society and eventually reach equality for all regardless of gender, race or sexual orientation.