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Somos Chicha:
Exploring Peru's most emblematic movement.

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YEAR

2022

SCOPE

Branding

Editorial

Graphic Design

In this project, I explore the visual & typographical elements of the “Chicha” Art Movement in Peru during the 1960s, while examining the history behind its surge and how important and representative it is of Peruvian culture. 

As part of my exploration, I developed a typeface design called “Somos Chicha”, along with other designs, inspired by the Chicha Art style while incorporating modern influences.

My project is showcased in Parsons School of Design annual publication, published by Draw Down books, featuring the work of students in the BFA Communication Design program.

 

https://draw-down.com/products/framework-101

 

It was also featured in Parsons’ BFA Communication Design Thesis 2022 website.

 

https://bfacd.parsons.edu/2022/sofia-cacho-sousa

SOFTWARE

Adobe Illustrator

Adobe Photoshop

Autodesk InDesign